PETA Values

PETA is a well Known organisation that supports the protection and support of animals. The title means People for the Ethical Treatment of Animals. I love the way in which this company is branded towards the public. For example the organisation is a charity that almost relies on celebrity endorsement! Celebs support the company such as Pamela Anderson and her video supporting PETA. As well as Laura Vandervoot and her support of 'Who's skin are you in?'.  They let you know the latest ethical treatment values of animals as well as posting different stories on their website; they do this in many ways, on being on their blog and the other being the home page of the website itself.

All of its pages are interestingly named and shown with celebrities supporting causes. they have a side column for the different updates such as Twitter etc. All of these pages are all kept to pretty mcuh the same layout!
http://www.peta.org/features/Laura-Vandervoort-Asks-Whose-Skin-Are-You-In.aspx