Looking at The Body Shop and their animal cruelty issues and ideas i have become accustomed and intrigued about how they brand within their company; in particular, how they show this to the public! I love the way they use moving image and type together show their different issues. they have ahttp://www.thebodyshop.com/_en/_ww/values-campaigns/against-animal-testing.aspx consistent web layout for all pages. They use video and moving image as a way of showing the consumer their ethical and environmental values.
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