Beauty Without Cruelty is company that has been running for almost 50 years that was founded by the BWC Charitable Trust. their goal is to produce and manufacture products NOT testing on animals. Although i have never heard of this company before i really like the ways that they have tried to look at their products. they want to produce natural and light way for people to use make up. As well as this they have welfare activists who are passionate about the cause working for this company!
The way they have marketed their company with the use of a swans head as their main simple suggests to me that they want to supply a graceful alternative to cosmetics!
If you look at all of their packages they all include the swans head in all of their designs.
by looking at their plain and naturally coloured website i can't say that i'm a massive fan. But i honestly think it's because i am not a massive fan of some of their photographs. the photographs almost look tacky .However i think their cause is fantastically amazing!
http://www.beautywithoutcruelty.com/
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