Aveda Cosmetics is a new company to me. However when i did eventually look more into it i did recognise the logo from somewhere.
Aveda looks lots at different campaigns such as an earth fund. They have used fantastic photography within their advertising on the website. They have different things to try and keep their customers aware of their environmental cares.
The website is very interesting and 'green' in the way it has been set up and all of their looks are consistent and interesting.
I really enjoy the way that they have used tribes and different tribes rituals to illustrate part of their company and their beliefs about the environment.
http://www.aveda.co.uk/protect/we/uruku.tmpl
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