Wednesday 19 October 2011

M.A.C Advertising








eye lashes

Aveda Cosmetics

Aveda Cosmetics is a new company to me. However when i did eventually look more into it i did recognise the logo from somewhere.
Aveda looks lots at different campaigns such as an earth fund. They have used fantastic photography within their advertising on the website. They have different things to try and keep their customers aware of their environmental cares.
The website is very interesting and 'green' in the way it has been set up and all of their looks are consistent and interesting.
I really enjoy the way that they have used tribes and different tribes rituals to illustrate part of their company and their beliefs about the environment.

http://www.aveda.co.uk/protect/we/uruku.tmpl

false eyelashes- cosmetics


look at those feathers!!!
http://www.i-eyelashes.com/can-i-use-individual-eyelash-glue-on-strip-false-eyelashes/

M.A.C aids fund

M.A.C cosmetics set up a fund for aids and HIV. The charity is supported with the complete retail price of the products sold from the range viva la glam. what i like most about this is that it's always celebrity endorsed. currently by Lady GAGA


http://www.macaidsfund.org/

Monday 17 October 2011

Benefit Doll

Benefit Packaging


Benefit doesn't have any causes or extra things to them but i really like the way their website is advertised. all of their designs have a theme of 'More is less' and all of their packaging is vibrant and excitingly colourful. it reminds me of a playful dream. Somehow they are all considered still to be extremely feminine and playful. Their website is fun because its not got very many pictures of real people. some of their pictures are using dolls and barbies as well as some hand drawn aspects too!  i especially like the toy poodle!

Beauty Without Cruelty

Beauty Without Cruelty is company that has been running for almost 50 years that was founded by the BWC Charitable Trust. their goal is to produce and manufacture products NOT testing on animals. Although i have never heard of this company before i really like the ways that they have tried to look at their products. they want to produce natural and light way for people to use make up. As well as this they have welfare activists who are passionate about the cause working for this company!

The way they have marketed their company with the use of a swans head as their main simple suggests to me that they want to supply a graceful alternative to cosmetics!

If you look at all of their packages they all include the swans head in all of their designs.


by looking at their plain and naturally coloured website i can't say that i'm a massive fan. But i honestly think it's because i am not a massive fan of some of their photographs. the photographs almost look tacky .However i think their cause is fantastically amazing!






http://www.beautywithoutcruelty.com/

PETA Values

PETA is a well Known organisation that supports the protection and support of animals. The title means People for the Ethical Treatment of Animals. I love the way in which this company is branded towards the public. For example the organisation is a charity that almost relies on celebrity endorsement! Celebs support the company such as Pamela Anderson and her video supporting PETA. As well as Laura Vandervoot and her support of 'Who's skin are you in?'.  They let you know the latest ethical treatment values of animals as well as posting different stories on their website; they do this in many ways, on being on their blog and the other being the home page of the website itself.
All of its pages are interestingly named and shown with celebrities supporting causes. they have a side column for the different updates such as Twitter etc. All of these pages are all kept to pretty mcuh the same layout!
http://www.peta.org/features/Laura-Vandervoort-Asks-Whose-Skin-Are-You-In.aspx

PETA Values



Lush Values Piccies



Lush Values

I'm a massive fan of Lush anyway but when investigating their values and products in more detail the trill excited me! I love the way that its so organised and the drop column with the plain one colour drawings and the news paper style approach! Their Values include charities, campaigns, and creative buying. They have a lot of articles on animal cosmetic testing.
What i find most interesting is the way in which they advertise their values. They use news papers to advertise their products.


https://phoenix.lush.co.uk/our-values

The Body Shop Branding



The Body Shop Branding

Looking at The Body Shop and their animal cruelty issues and ideas i have become accustomed and intrigued about how they brand within their company; in particular, how they show this to the public! I love the way they use moving image and type together show their different issues. they have ahttp://www.thebodyshop.com/_en/_ww/values-campaigns/against-animal-testing.aspx consistent web layout for all pages. They use video and moving image as a way of showing the consumer their ethical and environmental values.